Data and integration use case

Unify customer context

Provide consistent, governed customer identity and relationship context across CRM, ERP, service, commerce, and regional systems.

Customer-context assembler

Build context from approved contributing sources

Change the consumer to see how identity, relationship, service, and provenance are bounded for reuse.

Interactive product experience

Select a customer-context consumer.

Active scenario

Service app

Enterprise applications

Internal and customer-facing applications that need stable business contracts instead of source-specific logic.

Related product context

Customer360

Guided explanation

The customer problem

The customer problem

Customer identity and context are fragmented, so applications and teams assemble conflicting views.

What this enables

  • Reuse customer context across service, sales, and digital journeys.

  • Preserve source ownership and privacy policy.

  • Reduce repeated identity and mapping logic.

Consumers

Enterprise applicationsAI agents and copilotsAnalyticsWorkflows and automation

Business API accelerators

Define the customer context each consumer is allowed to use.

A scoped contract aligns identity, semantics, source provenance, privacy, and access without claiming one universal customer record.

Map the customer sources, definitions, and consumers in your landscape.